SKU IQ Makes Big Investment in Social Commerce

SKU IQ’s leading Connected Retail software is now available for merchants to connect with TikTok Shop in US


SAN FRANCISCO, Calif. – September 12, 2023 – Today, SKU IQ announced they’re adding TikTok Shop as their first social commerce integration in their portfolio. Merchants on TikTok Shop in the US are now able to use SKU IQ to seamlessly connect their Shopify website allowing them to sell on TikTok Shop, but continue to use Shopify for order fulfillment, updating category details, and inventory management.


Merchants have to be where their consumers are, which means expanding into new channels and understanding social shopping, especially on massive platforms like TikTok. Today, 61% of TikTok users have purchased something directly on TikTok, or right after seeing it on TikTok.* Shopping allows brands the ability to connect directly with their community in real-time and showcase products at the same time. This is a unique way to grow their community while also providing a way to showcase their products and boost sales.


Merchants invest a ton of resources into a primary retail channel (i.e. Shopify webstore) to run their business and want to leverage the same system to grow into new channels. SKU IQ becomes a merchants “connected retail” platform that allows them to keep their core business system to manage multiple new sales channels.


SKU IQ’s retail software manages inventory, customers, orders and catalog information, allowing for a full omni-channel view of a merchant’s customers and making sure they never sell something that is not in stock. SKU IQ is the most popular app to support connected retail with a rating of 4.8 in Shopify App store and similar high ratings in other eCommerce and Point-of-Sale (POS) marketplaces, such as Square, Clover and Wix.


TikTok’s participatory nature is creating an entirely new way for brands to authentically connect with creators and their communities – empowering meaningful relationships with consumers that result in communities of brand loyalists, monetisation opportunities and greater spending.


  • The TikTok community is 1.5x more willing to purchase something they discover on the platform.
  •  37% of TikTok users immediately purchased something they discovered through the platform.
  •  38% of TikTok users have convinced a friend or family member to buy a product they have discovered on the platform
  • TikTok users spend 14% more when TikTok is part of the retail journey.**


TikTok Shop sellers have the opportunity to try SKU IQ for FREE under a 30-day trial where they can test using the universal retail API that takes no coding experience and less than 10 mins to set up. Merchants using SKU IQ save hours on dual data entry.


“We have been working with the TikTok Shop team for over a year now and have become intimately familiar with their platform. Our team is well trained with a TikTok Shop Domain Expert group that is dedicated to helping our customers grow their business significantly on TikTok Shop. We see social commerce as the future of connected retail,” said SKU IQ Co-Founder and CEO Kevin McKenzie.


Customers of SKU IQ are saying:

  • “SKU IQ was fast and easy to set up, allowing me to connect my existing Shopify store to my TikTok Shop account. Their customer support team helped troubleshoot any bugs that came up quickly and even worked off the clock to ensure I had the best experience and things were working how they should have. Since partnering with TikTok Shop and SKU IQ, we’ve seen monthly revenue more than triple and we are crushing our business goals.,” said David Jimenez CEO, The Collectors Paradise.

  • “SKU IQ has saved us a ton of time. I love how our orders are synced seamlessly from TikTok Shop into my website. Additionally, I love that SKU IQ holds orders until funds have been released by TikTok Shop. This integration has helped my business grow quickly and smoothly on TikTok Shop!” said Gladys Stephens Owner, Nale & Ava.


In addition to providing TikTok Shop sellers with software to connect their TikTok Shop and eCommerce, SKU IQ is working with creators and influencers on TikTok. “We are educating our sellers on the many TikTok programs and specifically giving sellers insights and education around building shorts, lives, and content across the new TikTok Shop channel,” said SKU IQ’s VP Marketing, Lindsey Thomas.

“We’re excited to partner with SKU IQ to bring new opportunities to the TikTok community and drive shopping moments directly through TikTok Shop in the US. This integration will enable sellers to efficiently streamline their TikTok Shop by syncing daily operations to their ecommerce platform of choice.” — Marni Levine, Head of TikTok Shop Operations, SMB”

* Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material February 2022 **Source: Marketing Science Global Retail Path to Purchase Study 2021 conducted by Material

About SKU IQ

SKU IQ owned and operated by o2oCommerce Inc. is the leading Connected Retail platform that supports all commerce across social, Point-of-Sale, and eCommerce. SKU IQ helps SMB retailers with one or more locations connect their retail technology that manages inventory, customers, orders and catalog. This is a SaaS/no-code solution that eliminates the task of dual entry between platforms and helps take online orders and route order info to off-line point of sale and digital sales channels or social shops (i.e. TikTok). In addition to connecting retail technology platforms, SKU IQ gives omni-channel insights to inventory and customer management. For more information

Experience effortless inventory management! Connect SKU IQ today and start syncing your Point-of-Sale with your eCommerce account.

Sign up, it’s FREE!

Experience effortless inventory management! Connect SKU IQ today and start syncing your Point-of-Sale with your eCommerce account.

Sign up, it’s FREE!