At the core of every business are the people who represent it. And while inventory, customers, operations and marketing contribute to brand success, the reality is it takes leadership and a collective team of employees to truly bring a brand to life. Keeping this in mind, it’s critical to consider the importance that each and every employee has on your business vitality – particularly during a crisis such as COVID-19.
To boost your team morale and productivity alike, transparency and education is a must. Among the considerations in which you need to inform your employees on include:
Finally, remember that transparency and education does not present themselves easily. Having consistent, regular communication avenues between management and employees is essential. Ways to regularly communicate with store staff include:
The National Retail Federation’s “Operation Open Doors” was created to support retailers in their efforts of employee management due to COVID-19, as well as the re-opening of retail at large. As you aim to align your employees with your company’s new strategies, goals, expectations, safety standards and more as a direct response to COVID-19.
Executing employee reviews is a positive way to share constructive feedback with your team while also gaining insight from employee perspectives. As an added bonus, employee reviews offer a chance to eliminate misunderstandings of staff expectations, provides a chance to identify new goals for team members and boost overall team morale. To help your retail business excel, introduce bi-annual reviews to your business if you are not doing them already.