Connected Retail: Bridging Offline & Online Stores

Can physical retail lead to online results?

This episode is for you if…

You have retail locations (or are considering it) then you’ll want to hear at least the first 20 minutes of this “Connected Retail” discussion with an experienced insider…

Guest: Kevin McKenzie; Chief Digital Officer for Macerich and Brand Box

Interview with Kevin McKenzie, VP and Chief Digital Officer of Macerich. Macerich is currently the third largest owner and operator of shopping centers in the US. The company owns 53 million square feet of leasable area.

With retail design platform BrandBox, Macerich has found a way to bring digitally native brands into its malls and shopping centers.


Action in Retail

DENVER, CO — June 28, 2020 — ACTION IN RETAIL is pleased it’s debut virtual experience took place on July 22nd, 2020 and is now available for on-demand sessions through August 21, 2020. ACTION IN RETAIL, co-hosted by IBM, Lightspeed and Zoovu, was a one-day live digital experience that provided inclusive, diverse and accessible business solutions and content to help retailers of all sizes navigate and thrive as the sector builds back better. The educational sessions and content from the day will be available for retailers and industry leaders to review, …


Kevin McKenzie on Reinventing the Shopping Mall

Kevin McKenzie, global chief digital officer at Westfield Group, talks to BoF about the mall of the future, Westfield’s World Trade Center and the role of the physical store in a digital world.

Westfield Labs: For giving the mall a high-tech makeover

Westfield Corp. is a $27.7 billion global ­shopping-center behemoth based in Australia, but its innovation arm, Westfield Labs, is very different. To start, it’s in San Francisco. And its chief digital officer, Kevin Mc­Kenzie, is free to admit something like this: “It’s easy for people to have a vision of a mall as dead,” he says. Westfield Labs is charged with rehab­bing old retail hubs; VP of creative services Rayna Wiles calls it “using digital to amplify the physical.” And in just two years, Westfield Labs’ crew,…

Why Westfield San Francisco Centre is firing up a startup hub for events

Westfield San Francisco Centre is opening a spot today that looks more like the latest trend in tech space than an element in an enclosed shopping mall.,,Bespoke, a 37,000-square-foot co-working, event and tech demo space will open today in the mall. The spot sits on the fourth floor of Westfield, amidst its 200 traditional retailers and restaurants.,,The project, developed by Westfield Corp. and developer…

Bespoke Retail-Centric Co-Working in Westfield Center,

Sarah Buhr takes a look at Bespoke, a new co-working space in the San Francisco Westfield Center


Interview: Macerich’s Chief Digital Officer On Creating Physical Retail

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Shoptalk 2019: Next Gen Technologies, Trends and Business Models in Retail

With only four days left to go for Shoptalk 2019, a conference that leads the conversation on the latest innovations and trends in retail and e-commerce, team ZineOne is all geared up for a fun and informative event.

Held at the beautiful Venetian in Las Vegas, March 3-6, Shoptalk has a rich agenda with a strong lineup of thought leaders from top retail brands who will be sharing their opinions and experiences. Listed below are some of the sessions that have piqued our interest:…