How to Start Selling on TikTok Shop

TikTok has quickly become one of the fastest-growing social media platforms in the world, with over 1 billion active users.
Its popularity and usage has skyrocketed in recent years, making it an excellent platform for businesses to sell their products.
With the introduction of TikTok Shop, brands and retailers can now tap into a new revenue stream by selling their products directly on the platform.

In this article, we’ll walk you through the steps you need to take to start selling on TikTok Shop.


Step 1: Create a TikTok Business Account

The first step to selling on TikTok Shop is to create a business account. This account will give you access to features such as TikTok Ads Manager and TikTok Shop.

To create a business account, go to TikTok’s website and click on the “Create Account” button.

Follow the prompts to set up your account, and make sure to verify your email address.


Step 2: Set Up TikTok Shop

Once you have a business account, you can set up a TikTok Shop.

To do this, go to your profile and click on the “Shop” button.

Follow the prompts to create your shop and add your products.

You’ll need to provide details such as product name, description, price, and photos.


Step 3: Connect Your Payment Information

To start selling on TikTok Shop, you’ll need to connect your payment information.

TikTok currently supports Stripe, a popular payment processor.

You’ll need to create a Stripe account and link it to your TikTok Shop. Once you’ve done this, you’ll be able to accept payments from customers.


Step 4: Promote Your Products

Now that you’ve set up your TikTok Shop, it’s time to start promoting your products.

TikTok offers several advertising options, including in-feed ads, branded effects, and sponsored hashtags. You can use these advertising options to reach a wider audience and drive traffic to your shop.

In addition to paid advertising, you can also promote your products organically by creating engaging TikTok videos and live streams.

This content could be product demos, tutorials, or user-generated content. The key is to create content that resonates with your target audience and encourages them to check out your shop.


Step 5: Fulfill Orders and Provide Customer Support

Once you start receiving orders through TikTok Shop, it’s important to fulfill them promptly and provide excellent customer support. 

TikTok provides a dashboard that lets you manage your orders, track shipments, and communicate with customers. Make sure to keep your customers updated on the status of their orders and respond promptly to any questions or concerns they may have.

Selling on TikTok Shop can be a great way to expand your business’s reach and tap into a new revenue stream. 

By following the steps outlined in this article, you can set up your TikTok Shop and start promoting your products to a bigger audience. Remember to create engaging TikTok content, offer live stream shopping, and provide excellent follow up to ensure your shop’s success.

Experience effortless inventory management! Connect SKU IQ today and start syncing your Point-of-Sale with your eCommerce account.

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Experience effortless inventory management! Connect SKU IQ today and start syncing your Point-of-Sale with your eCommerce account.

Sign up, it’s FREE!