To help bring online recognition and customers to your store, ask yourself the following three questions.
1. Are you actively managing your online review profiles?
With a reported 57% of consumers saying they gain confidence in digitally native brands because of their online customer reviews and online brands also benefiting from reviews, making sure you have updated review site information is a must. Yelp, Facebook Reviews and Google Reviews are among the top review site destinations, but a quick Google search can help you identify anywhere reviews of your store might be available. Make sure you provide consistent store information – including contact details and store hours – on each site and update them as needed if these details change, such as they did during COVID-19.
2. Do you have a branded website?
Incorporating a website that welcomes e-commerce sales – whether through a custom made e-commerce site or through platforms that include BigCommerce, Shopify and WooCommerce – can extend your brand visibility and sales. Plus, having an online store – even if you have a brick and mortar business –helps you move inventory faster and when put in times of crisis, such as COVID-19, allows you to keep inventory moving despite roadblocks to your physical environment.
3. Are you active on social media?
Leverage social media destinations to engage with existing customers and potential customers.From entertainment to news to communication to shopping, social media provides retailers countless reasons to actively be using it. Plus, it provides data that can help retailers be more precise and profitable in their future marketing efforts.
Being online alone will not connect retailers to customers. Having an online strategy in place that meets your customer expectations, however, will help you accomplish retail success despite the challenges, chaos or crises going on in the world.